The Soul of the High Atlas. Untouched by Machines!
See how our artisans turn raw mountain wool into a masterpiece for your home. 100% Virgin Wool. 0% Factories. The true story of your rug.

See how our artisans turn raw mountain wool into a masterpiece for your home. 100% Virgin Wool. 0% Factories. The true story of your rug.
Need inspiration? Explore real customer rooms featuring our rugs.
Forget mass-produced. These rugs are a slow-motion masterpiece, hand-knotted by Moroccan artisans on traditional vertical looms. With tens of thousands of individual knots in every piece, you aren't just buying a rug, you’re bringing home a century of heritage, refined for the modern home. It’s art you can walk on.
Most rugs use "dead" wool from tanneries. We don’t. We use 100% Virgin Live Wool, sheared from healthy sheep in the Atlas mountains.
The result? A fiber that is naturally rich in lanolin. This means your rug isn't just soft,it’s naturally stain-resistant, antimicrobial, and incredibly durable. Because our wool is professionally washed and meticulously finished before shipping, you get the plushness without the shedding.
Got Questions? We’ve Got Answers!
Since every rug is hand-knotted specifically for you, the weaving process takes 2 to 4 weeks (depending on the size and complexity). Once the rug is finished and professionally washed, we ship via Express (DHL, FedEx, or UPS), which takes only 2 to 4 days to reach your doorstep anywhere in the world.
The moment your rug leaves our cooperative in Morocco, we will send you a tracking number. All our shipments are 100% insured and secured, requiring a signature upon delivery for your peace of mind.
Absolutely. We can create your rug in any dimension, from narrow hallway runners to oversized living room pieces. For a custom quote, please reach out to us directly via WhatsApp, our Live Chat, or by using our Contact Form/Email. We typically respond in less than 24 hours.
Yes! If you have a Moroccan pattern or a specific design that you don't see in our store, we can bring it to life. Just send us a photo or a sketch via WhatsApp or Email, and our master artisans will provide a detailed quote for your unique masterpiece.
Every rug is 100% hand-knotted (no glue, no tufting machines). You can verify this by looking at the back, the slight irregularities in the knots are the "signature" of authentic Berber craftsmanship.
Yes! You can select your preference directly from the product variations:
Note: If you have a special request (like extra-long or multicolored tassels), just let us know!
Because we use 100% Virgin Live Wool and every rug is professionally deep-cleaned before dispatch, shedding is minimal. Unlike mass-produced wool, our long-staple fibers stay locked in the knots.
Wool is naturally stain-resistant thanks to its organic lanolin. For daily care, a simple vacuuming is enough. For spills, a damp cloth and mild soap work wonders. Because our rugs are 100% wool with no glue or synthetic backing, they are incredibly durable and can last for generations.